Author Archives: Lisa deSouza

About Lisa deSouza

Lisa is a creative executive and digital media producer who has made a career pushing the boundaries of interactive marketing. A results-oriented leader in new media and online marketing industries, she has over fifteen years of increasing responsibilities in the broad range of marketing and new product packaging, program(s), event planning and service development. In addition, she has a solid grasp of e-commerce merchandising as well as a strong understanding of web site technologies. Lisa now has a proven track record managing both people and clients and a demonstrated ability to coordinate projects and tasks across multiple functional areas. Lisa began her career with a series of prestigious internships at Sipa Press and Satchi & Satchi. Her first position was with the American Theatre Wing as a Marketing and Sales Coordinator. The lessons she learned while working on the Tony Awards, membership drives and promotional materials were quickly put to good use at Citibank where she was introduced to the online world. Lisa was then recruited by a boutique agency where she was responsible for all client events and trade shows. This led her to consult for Global 5000 like Tommy Hilfiger, L’Oreal, SAP, EA Sports and Direct TV. She continued her corporate life as the Media Relations Director for New York Presbyterian Hospital’s Weill Medical College until she relocated to Los Angeles, where she was the Director of Marketing for TouchCommerce (formerly inQ), a start-up software company developing an aggressive online campaign and viral strategy. Most recently Lisa has become a rising expert in Demand Generation and Marketing Automation. As such, she has contracted for many of the largest agencies in the country servicing Global 5000 clients all over the world. Lisa has embarked on her most challenging venture; establishing her own demand generation agency. She is also the founder of an online Marketing Automation University and is a member for the Business Advisory Council for the Martin V. School of Business of CSU Channel Islands. Lisa holds an undergraduate degree in Economics and Political Science from Columbia University.